The number 1 reason that you have an email autoresonder is to build a relationship with your list. Not to just build a list, but to build a permission based relationship with your list. This is the secret. This is key.
Keeping in daily and weekly contact with your customers and followers is so important if you want to build your business. You probably have heard the comment that people buy from people they know, like and trust. When you think about it, that is what life is, it is about relationships. We have many different kinds of relationships with the people we meet throughout our lives. Now as you continue or embark on building your online business you will be meeting many more different people in business relationships from all corners of the world, and email communication is most likely the method that you will be using the most. It is the conduit for communication with your readers. If you want to build a successful online business in one niche market or many, the money is in your email list and how well you are managing it will have a direct impact on your sales.
To help with the managing of one or many email lists, the more you can automate your steps the better. This is why you need to have an email auto responder, it will help save your sanity (and that’s a good thing). In this post I will talk more about the technology and mechanics of email auto responders and not so much about building a relationship with your list-that I will be “hooten” about endlessly later.
For now, I will be explaining what an email autoresponder is; offer you an evaluation of five different ones; and, which one you might consider for where you are at now and where you see your business in the next three, six, twelve months.